Our definition of eco-chic is not primarily based on price. Prices are only the consequence of the policies put in place to achieve the goals of quality and ethics we have set.
For Antonin .B, eco-chic is a wonderful alliance between ethics and high expectations. It means creating a product that respects humans and the environment, while maintaining high standards in terms of the quality of the formulation, the overall experience with the product and a touch of glamour.
It is a concept that leaves little room for compromise, and that’s precisely what we are interested in.