The name of the brand is an homage to my great-grand-mother’s grandpa: Grégoire Antonin Cyrille André Bourguignon. He had 3 women in his life and many children.
In my childhood, he was somewhat of a mystery person. People talked about what a beautiful couple he and his second wife were and the things he did for his family, but nothing really specific; one of those characters people often talked about but about whom we actually knew very little.
While working on my family tree, I found out that this ancestor of mine was born around 20 years before the abolition, in a culturally mixed family which had been living in the Americas since the very beginning of colonization.
He was buying land around his plantation.
He had 19 children and made sure that all of them (his daughters included) would be financially independent and close to each others.
Because of that, two of his daughters were able to refuse marriage and remain independent nonetheless; and to this day, we still have what he has left us.
Symbolically, Antonin represents the link between his old multicultural family which was a pure product of a harsh, colonial France and a post-slavery form of modernity where he wanted his daughters to be free and independent, never experiencing what their mothers had (the 3 women who shared his life were ex-slaves).
In addition to that, the family name (Bourguignon) almost disappeared because of many errors in the registry. He had to go to court to make sure his descendants would be able to have his name. (On many acts, the registry officers cut his name to Grégoire Antonin André or even just Grégoire André). The very name of the family is alive because of him.
The .B in Antonin .B is like a seal to perpetuate his memory.
— Kendy Bourguignon Sencée
Although the family is not originally from the cosmetics industry, it has a great tradition of people who worked the land constantly.
While being of French culture, the islands bathe in a warm climate where nature and vegetation continually poke through. Over there, nature has always been an ally in daily life: for food of course, but also for health, well-being and beauty.
That is the starting point of Antonin .B’s vision: We start with nature in its purest form, and use the green scientific and technological means at our disposal in order to perfect its effects.
Being used to the presence of Nature in all things, I discovered quite late the existence of an organic world where people of goodwill coexist with other less commendable individuals who surf on the green wave.
Wishing to be part of the first group of people, those who contribute to the organic efforts, I created Antonin .B: a space where we support respect for Nature, but also innovation, high expectations and openness.
This is not simply to satisfy the requirements of a label; nor to dictate new rules of life without regard to personal affinities.
The goal is to go on a realistic course that is consistent with my values and those of my family.
Antonin .B supports your right to choose!
As a user of cosmetic products, you have the choice (and the right) to use products that are natural or not, organic or not, fair traded or not; without being judged.
Of course, for a variety of reasons, at Antonin .B we support the creation of goods and products that are formulated and made in a healthy and fair way.
We believe everyone should always try to give the best of themselves and be the best person they can be: more responsible, more caring, friendlier but also more open.
We are against “organic dictatorship” but we are for a form of organic living that inspires, that opens the horizon for those who are not yet fans and that brings happiness and satisfaction to its supporters.
We love it when organic means:
In short, when organic looks like us.